Category Archives: Industry

Google’s Tim Armstrong Named New AOL CEO

Time Warner’s Jeff Bewkes has kicked out the dynamic duo of Randy Falco (CEO) and Ron Grant (COO) for Google’s Tim Armstrong (former SVP Advertising and Commerce, North America). The announcement came a little bit after 5pm (EST) on Thursday March 12, 2009. While the details are still vague, there has been some mention of […]

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Are Page Views A Dying KPI Metric?

In these times of online ad media spend continuing to increase (projected to reach $70B by 2010), it may sound absurd to diminish the value of page views. However, with the growth in popularity of AJAX & Javascript, user generated content and advances in dependable CPA/CPL based advertising, I believe page views as a metric […]

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