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Category Archives: Industry
Are Page Views A Dying KPI Metric?
In these times of online ad media spend continuing to increase (projected to reach $70B by 2010), it may sound absurd to diminish the value of page views. However, with the growth in popularity of AJAX & Javascript, user generated content and advances in dependable CPA/CPL based advertising, I believe page views as a metric [...]
Also posted in Internet | Tagged ajax, cpa, cpc, cpl, cpm, javascript, kpi, page view, page views, pageview, pageviews, pv, unique visits, user generated, user generated content, usergen, uv, visits | 2 Comments
Google’s Tim Armstrong Named New AOL CEO